Written on 6:27 AM by Shiv Prasad
Finally though, they have come up with something that is not only useful for the business world, but it is useful for everyone: the new voicemail to text service will take your voicemail messages, transcribe them into text, and send them to your cell phone, your personal email, or the text inbox provided by whatever company with which you choose to subscribe. And at a time when everyone is all about mobile phones, the voicemail to text service can be used with your land lines as well. In fact, if you like, you can have this service on your cell phone, home phone, and work phone; some companies even provide ways to let you sync all your phones up together.
The new
voicemail to text service is getting more and more popular, helping out everyone from college students (who do not have time to eat anything but Ramen, much less listen to a five minute voicemail that contains awkward pauses, hesitations and nonsense rambling) to the average business go getter. Voicemail to text service providers are booming, companies on web sites are offering this transcribing service for very affordable rates, and you are still able to use your regular phone number. We have all gotten those long voicemail messages from a friend, family member, or work colleage that seem to drag on forever.
Most companies which offer the voicemail to text service transcribe all your
voicemails and send them to you as text messages or emails. CallWave makes you forward your calls to a unique phone number supplied by them. However, providers like VoiceBox and PhoneTag do not require you to change your number at all, and the functionality of your current voicemail system will remain exactly the same - you simply will not necessarily need to use it; that will be your choice. In any case, your voicemails are processed by an automated speech recognition engine and sent to you in about four or five minutes on
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Written on 9:14 AM by Shiv Prasad
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.
To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote singlemindedly.
A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was 'Store credit cards'. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP' (my italics).
How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being 'rather' unique, or 'fairly' unique. Here are some typical USPs:
'Cleans your breath while it cleans your teeth.'Colgate toothpaste. 'The too good to hurry mint.' Murraymints. 'There's more for your life at Sears.' Sears Roebuck. 'It ain't fancy but it's good.' Horn & Hardarts. 'The mint with the hole.' Polo Mints. 'It takes a tough man to make a tender chicken.' Perdue Chicken
And, finally, another gentleman in the chicken business:
'It's finger lickin' good.' Colonel Sanders
One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.
However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams' Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.' This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====
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Written on 11:46 PM by Shiv Prasad

Due to the long-last market down-turn, the financial pressure for families are increasing at dramatic speed. Meanwhile,
it’s more and more difficult for people to find a well-paid job quickly and large amount of employees are actually being laid off with large amount of labor facing the stress of losing their job
in the future.
As a result, the group of self-employed people are growing. Due to the negative effect caused by the credit crunch in loan business, the business idea concerning on-line businesses, such
as Blogtrepreneurship and E-commerce, show off their merits over other businesses ideas in their low demands in original funds. These on-line businesses are also quite appropriate options
for the house-wives, who are looking for some means to help with earning extra money in their spare time to meet their budget.
For all of the on-line businesses, one key factor in distinguishing a good web-page from a poor one is its accessibility and the speed of loading the information. It should be the No. 1
priority for all the bloggers or on-line businesses owners to find a good
web-hosting service.
However, not all web-hosting service could meet your needs. Sometimes, some web-hosting services could be very terrible as a result of the over-load in the domain. It will be very
annoying if the readers needs to wait for quite a while after clicking the link to get access to your web-page. If this situation exist consistently, you might suffer greatly in the web-page
traffic and it might cause you financial loss to some extend.
Compared to most over-loaded on-line businesses with longer history in the field, the ones newly come into practice can actually offer you much better service packages. As such new
web-hosting business has much more sufficient space under their domains, the speed to their customers’ web-pages are much better guaranteed. The
NaniHost.com is one of the best examples.
Are you interested in the idea of raising your own on-line businesses? Are you searching for reliable hosting services? Are you not satisfied with your current web-hosting service? Check it
out at NaniHost. You might find something that suits you.
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